The Way to Success.Advance.Progress.
Business Base are one of Australia’s leading business supply chain companies.
If like most people you would like to save as much money as possible when you need to purchase quality, office furniture, shelving, racking, shop fittings or business machines, you’ve come to the right place. Want special access to our systems so that whenever you need us you can take advantage of our huge range and value for money prices?
Who we are
The McLernon Group of Companies was founded by Peter in the year 2000. The Group started as a sole trader family business selling mainly used office furniture, shelving and shop fittings from premises in Welshpool, Perth, Western Australia.
Stock was purchased locally from auctions and directly from businesses upgrading, moving or closing down. The intention was to become the largest dealer in second hand commercial goods in Western Australia and this aim was quickly achieved.
As clientele grew, demand for new products to compliment the available second hand stock expanded. Lines of new stock were progressively added to the large stocks of second hand goods carried by the business.
McLernons quickly began to take market share away from its retail competitors. The combination of office furniture, shelving and storage systems, shop fittings and business equipment allows Business Base to provide a one stop shop for most commercial and industrial business requirements.
Founder, Managing Director
Peter McLernon is an entrepreneur who has owned and directed companies since 1976. Peter has been involved in the commercial and industrial business supply chain industry through the importation, manufacturing and distribution of business furniture and fittings, shelving and racking and shop fittings, business machines, safes, indoor plants and business signage in Western Australia for over twenty years. He initially founded and operated Direct Office Furniture for several years (still operating today under different ownership) before establishing the McLernon Group of companies in 2000. Peter is a proud Australian having served a tour of duty in Vietnam from 1971 to 1972 prior to joining the Australian Federal Police based in Canberra in Protective Services Division from 1977 to 1978. Peter also owned and operated WA Scrap Metals, then selling this business for a profit to start a commercial salvage yard from 1979 to 1989. Peter with Chinese and UK partners established and ran an office furniture manufacturing business in mainland China and an export business registered in Hong Kong for several years. From 1990 to 1995, Peter was a counselor with the City of Melville and Chairman of the Council’s Technical Services Committee. Peter has also been active in the WA Liberal Party over many years as President of Tagney division and Chairman of campaign committees. Peter’s driving force, passion and extensive experience in the commercial and industrial business supply chain industry, will ensure his dream of a Business Base branch in every Australian State and New Zealand will be a reality.
Keith has an extensive background in business and marketing spanning over 40 years, including experience in television, radio and press advertising. His experience in writing and directing TV commercials and corporate videos coupled with his experience in the importation of products in the discount industry will no doubt enhance the corporate profile of the Business Base concept nationally. Keith is also the Chairman of the Regional Development Australia, Perth Committee since 2014, and one of 55 committees established nationally, to facilitate economic development by working with local, state, and federal government, as well as the community and industry leaders. The committee recently launched a report on the Perth and Peel Economic Development Strategy and Infrastructure Plan for 2015 – 2020 – The Driving Change, to identify infrastructure priorities that deliver the greatest return for business investments and jobs growth. Prior to his role as an Account Director at Market Force from 1973 to 1983 servicing the likes of WA Turf Club, WA Egg Board, WA Salvage, Alco Handy Man, Archie Martin and sons and other multiple retailers, Keith was the founder of KEA Media and Marketing from 1983 to 1990 which was a specialist advertising agency focusing on TV productions for Bunnings, WA Salvage, McLernons, Solar Gain, WA Newspapers and many more. From 1990 – 2015, Keith established KEA Design House importing discount products for the likes of Reject Shop, Red Dot, and Crazy Clark Discounts and other retailers throughout Australia and New Zealand. KEA Design house was also exporting to the USA, UK, Singapore and NZ, and exhibited in the Hong Kong Gift Fair and the world trade fair in China 2015.
Linda is an amazing business and corporate all-rounder. Her experience extends from managing 8 retail stores in the Perth metro, managing a staff of 15 as Bar Manager, Functions and Public Relations Manager for Boss Entertainment, Management Consultant with Morgan Stanley (UK), Marketing Manager with the WA Italian Club, and National Marketing Manager with Allphones with 385 staff, 188 franchises with an annual turnover in excess of AUD $30 million.
Linda has also held executive positions as Chief Executive Officer (CEO) with Adnil Management Consulting and as Senior Executive –Enterprise, Marketing and IT Manager with People Who Care.
Apart from being degree qualified in Bachelor of Arts, and achieving a post graduate diploma in communications, Certificate IV in Business Management, and Trainer and Assessor, Linda has a demonstrated history of success in the marketing and management of business strategy to guide growth. Linda’s experience has led her to work across all media and integrated complex campaigns to achieve results for businesses. Linda has worked with executive teams in on effective and creative marketing campaigns and has also been involved in digital integration. Over the years, Linda has developed an impressive set of skills, some of which encompass:
- Marketing/Media/PR – campaign management/planning (everything from branding to events, direction and Business Development);
- Social media and digital platforms, such as Facebook, LinkedIn and analytics-based scheduling;
- IT – managing IT infrastructure and managing IT planning (systems infrastructure / architecture);
- Business management and strategic planning to achieve corporate goals.
Linda is very passionate about streamlining inefficiencies and implementing strategies in order to maximize the profitability of a company, a trait that will no doubt catapult Officeasy to its desired goal of national and potentially overseas expansion.
Michel Aliphon has been self-employed since 1997 both in the real estate and finance industry. Following his lengthy tenure at Citibank as an ex-executive lending manager, Michel decided to go it alone and started his own finance broking business in 1997 and working as a real estate representative before starting his own real estate firm in 2010. Michel became a sponsor for the Australian Small-Scale Offerings Board (ASSOB) in 2014, assisting small to medium enterprises (SME’s) including start-ups raise capital for business expansion. Michel also has extensive experience in sales and marketing. Michel is a business consultant with SME Brokers Pty Ltd who are are part of an international group of international business advisers currently servicing in excess of 60,000 Small to Medium size Enterprisers globally. SME Brokers have access to leading edge management and development programs that are backed by technology solutions designed to improve business performance from startup phase all the way to exit phase. SME Brokers achieve best practice methods for its clients through a unique practical methodology developed over many years, working and interacting with businesses around the world. This unique development of technology and content systems reinforce and maintain good management and business operational framework. An SME Broker will introduce FOCUS, ACCOUNTABILITY and COMMITMENT through regular Advisory Board or Coaching Meetings During his tenure as director of Universal Capital & Investments Michel was instrumental in helping the company achieve an annual turnover of $6 million dollars within a space of 7 years. Michel is member of the Real Estate Institute of WA (REIWA) and the Australian Institute of Business Brokers (AIBB), and holds a bachelor of commerce degree in Economics and Marketing and a Diploma in Finance and Financial Services.
Rosanna has been self-employed in the financial services industry since 1994. Rosanna has a wealth of experience in capital raising from both private and public institutions, having once arranged and AUD $11M loan facility for a Construction company having difficulty raising funds. Rosanna is talented in arranging residential and complex commercial loans, including loans for property development, construction and development finance. Being degree qualified in Marketing and Management, Rosanna helps many clients with their retirement plans and understands the importance of providing excellent client service. As a licensed credit provider, Rosanna is also a committed and dedicated SME Broker.